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UNIT TITLE: Knowledge Transfer and Research Commercialisation
UNIT CODE: IFP100
UNIT TITLE:
Discipline CODE:
Credit Points: 12
Semester(s) of Offer: 1 and 2
Year(s) of Offer: 2007 onwards
Prerequisite(s): Nil
Co-requisite(s): Nil
Coordinator: Rod Wissler
See also  IFP101 | IFP102 | IFP103 | IFP104 | IFP105 | IFP106 | IFP107 | IFP108 |
1. Rationale
The commercialisation of research takes place in a complex legal, commercial and scientific/cultural environment, and it is useful to understand your role, capacity and potential as an agent for such commercialisation.
2. Aims
This unit provides you with practical information and builds skills and capacities in the identification of commercialisation opportunities and the implementation of commercialisation processes appropriate to your research.
3. Objectives
On successful completion of this unit you will:
- Have a functional understanding of models and strategies for the commercialisation of research
- Be able to identify and evaluate the commercial potential of your research
- Be able to generate, describe and discuss a strategy for the commercialisation of your research
- Be able to develop and implement a business plan for the commercialisation of your research.
4. Content
This unit is structured in three stages, and content is organised as follows:
- My Research and Commercial Potential (An orientation to research commercialisation processes and an application of this understanding to your specific research project): Includes:
- intellectual property issues
- IP strategies and management
- Product/service issues
- Contractual considerations (including confidentiality issues)
- Commercial and market imperatives
- Discipline-specific issues (science/technology vs arts/humanities)
- Product Development (Generation of commercialisation strategy specific to your research).
- Principles of financial modelling and planning
- Concept development
- Prototyping
- Strategies for professional support
- Advice and financial assistance
- Business Planning (Formal documentation of a strategic plan for commercialisation of your research)
- Business start-up strategies (including risk management)
- Strategic business planning (including spinoff formation, licencing, IPO, strategic appliances, networking and affiliations)
- Operational and financial formats
- Financial modelling
- Formation and contribution to development teams
- Review, analysis and evaluation of business planning
5. Teaching and Learning
You will participate and interact in the online leaning environment provided by this unit in a variety of ways, including:
- Reading and responding to inline content, including completion of online quizzes
- Participating in online interactions such as forums and chat sessions
- Engaging in formal assessment tasks (reading, reflecting, responding, writing, discussing)
- Opportunities will be provided for formation of groups and for participation in externally provided expert commercialisation or IP workshops, seminars and information sessions.
6. Assessment
Summative Assessment
- Type: Forum and personal journal contributions
Description: You are required to contribute weekly to the Online Forums (on response to weekly stimulus questions or responses to designated key reading) and also to Personal Journal (online blog), as a record of personal reflections on your progress through the unit.
Due date: Ongoing
Weight: 30% (graded Pass/Fail)
- Type: Short answer tests
Description: You are required to complete three short-answer tests at regular intervals.
Due date: Week 2, Week 5, Week 7
Weight: 30%
c) Type: Assignment (business plan)
Description: You are required to develop a business plan, using a supplied model, in the final stage of the unit. This may be completed as a group task.
Due date: End of unit
Weight: 40%
d) Formative Assessment
Description: The unit moderator will be able to respond to email enquiries throughout the unit, and you will also have the opportunity to participate in online chat sessions. Together, these proved for ongoing evaluation of your progress through the unit, for example through moderator and peer feedback on forum and journal posting, and also business plan drafts.
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